Brands make for extremely powerful assets that require to be carefully developed and managed. The value of a successful brand is more than the sum of all other tangible assets of a company. The CEO of McDonald’s seconds this thought; He once stated about the value of their brand.He said,
“if every asset we own, every building and every piece of equipment were destroyed in a terrible disaster, we would be able to borrow all the money to replace it very quickly because of the value of our brand.”
This is what the Indian Business Leaders have taken note of and Branding has become the new mantra in today’s management arena. As a result Brands have become a ubiquitous feature of our daily lives. Branding is perhaps the most glamorous aspect of marketing. However, it is an arcane art that is not easy to learn and much harder to master.
ITM(Institute for Technology & Management) Bangalore’s “Brand Panorama 2010” is a sincere endeavour to decipher the enigma that is BRANDING. ITM Bangalore began its journey in the year 1992 and has emerged as a premier B-School to reckon with. The institute has come a long way since inception and has always believed in setting new standards when it comes to management education. Brand Panorama is one of the most successful events that ITM Bangalore has conceived, developed and conducted over past few years and this year we hope to make it a bigger success, thanks to the encouragement and support from some of the leading management gurus of Bangalore, touching the lives of many more who have taken the first steps towards a career in management. To achieve this goal what is needed is a confluence of the best minds in the industry who can guide the manager’s of tomorrow through this vast land of brands and what goes into their making. This event will feature some of the best minds in the industry who will guide the future managers through the treacherous pathways of modern branding.
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